What do you do when you have a great idea, driven by a need you have, but making that concept a reality means stepping outside your comfort zone?

In Kirby’s case you do your research and go for it!

Boxi came from a real need, “my son has allergies to three different food groups. And I had a challenge as soon as he started to eat solid food, I’d have to take food absolutely everywhere he went, he couldn’t have anything that was packaged. I was taking lots of food in little tiny containers in a bag, but I’d lose the lids or I’d have mismatched lids. And then I found a really cute little bento style lunch box which I loved but I would have to put it in another bag with an icepack and it was a bag external to the bag that I’d have to take everywhere.

“Anyway, that’s what I started thinking about. Maybe I should make a lunch box because I couldn’t actually find one at the time. That was a bento style lunch box where I could compartmentalise the food and keep it cool at the same time. And that’s how it all started really.”

Everything but the marketing was out of Kirby’s comfort zone! She has a degree in communications, but started by Googling ‘how to make a product’ and going from there!

One of the hardest things for Kirby was asking for advice. But once she reached out she found that people were willing to share their own knowledge and experiences. She reached out to someone who she knew had run a successful kickstarter campaign, and also a person who had won a design award. Kirby had been worried they would ignore her or even say no, but instead found amazing help and support!

And yes, Kirby is now helping people who have reached out to her for advice!

Kirby did have setbacks – including a significant investor falling through just as she was about to get started. But she just knew she had a great product. “I got my first prototype sorted before I launched it to the public. And I showed it to a lot of people and I got my friends to take my prototype and show their friends so it was unbiased feedback. And I think the fact that I knew that this product was good and there was nothing like it on the market. That is one thing that has driven me plus, by the time I had that first prototype, which was this time last year, I really felt like I can’t turn back now!”

Kirby is comfortable with change, but is not a big risk taker. So her advice to others considering a similar move is to research! She is happy to take calculated risks, where the pay off is worth it. And is more willing now to do things (like talk to me!) that she would never had agreed to in the past. She still fights a fear of failure, but was given some great advice to “take longer to make a decision on the big decisions”. She realised that it is ok to take a week to get back to someone if she needs that time to be confident in her answer.

In Kirby’s words: “Do it. And don’t wait too long either. I feel like I sat on this idea for too long before I took any action because I was too scared of failing.

“Do your research. Reach out to people who are a year or two years ahead of you in their journey and just learn from their mistakes or learn from their experience so that you can build a relationship with them.

“So I just say go for it. Don’t wait too long. Get the right advice from the professionals, lawyers, engineers, whoever it is that you need. Do your research, use Google! And just go for it. I mean, really, at the end of the day, if this does fail, which is not going to, but if it does, I gave it a go.”

Great advice, and thank you Kirby for giving it a go!

Find out more about Boxi at https://www.boxi.com.au/pages/about-us